Dior Couture

Dior is pleased to unveil a new boutique on Rue Saint-Honoré, in the heart of the French capital’s luxury and fashion district, where on the walls, revisited toile de Jouy canvas nods to the founding couturier’s first boutique,“Colifichets.”
This spacious contemporary showcase – spanning five levels — presents the ready-to wear collections for women and men, leather goods, footwear, accessories and creations by Dior Maison and Dior Joaillerie. Like a cabinet of curiosities, one space is entirely dedicated to icons that may be personalized, rendering these objects of desire even more unique, while a demi-mesure service is available for men, two experiences that combine excellence of savoir-faire and innovation.
A veritable “refuge of the marvelous” – as Monsieur Dior defined the magic of couture –, this new address, located at 261 Rue Saint-Honoré, opened its doors in July 2020.