Officine Panerai opened its first boutique in Paris in August 2010, in the renowned Vendôme area where the most exclusive jewellers and watch-making brands have their shops. The boutique offers customers and fans a sleek, elegant setting to get to know and purchase all the models of the Officine Panerai collections as well as the rarest special editions of the Italian fine watch making company. The customers of the boutique are welcomed into a sober, classic setting fitted out with Italian taste. Forms and materials are linked to the world of the sea: teak and steel prevail, in honour of the historical ties between Officine Panerai and the Italian Navy.