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In 1936, Fred Samuel, the “Modern Jewelry Designer,” set up shop in Paris at 6 Rue Royale. He created innovative lines of jewelry inspired by the pure
tradition of French jewelers, with a modern-day touch.

Fred Samuel was born into a family of jewelers. With his love and expert knowledge of cultured pearls, he won over the elegant women of his time.
In the 1950s, FRED asserted its position as a major jeweler and began receiving orders from all over the world. In the 60s and 70s, he developed a passion for precious gems, particularly those with color. Who could forget the famous “rainbow” necklace composed of 42 colored diamonds, or the legendary heart-shaped ruby and diamond piece worn by Julia Roberts in Pretty Woman? In 1996 FRED entrusted its destiny to LVMH Group, with which it shares common tastes and values. In 1999, FRED opened its flagship boutique on Place Vendôme in Paris, alongside the world’s most renowned jewelers.


7, place Vendôme 75001 Paris France - Phone : +33 (0)1 42 86 60 57
Open Monday to Saturday from 10.30am to 7pm