The first Blancpain monobrand boutique in the world opened in 2002 in Paris, rue de la Paix. 8 years later, Blancpain decided to move its flagship to the prestigious Place Vendôme.
The internal decoration embody the spirit of the master-watchmakers’ workshops in Le Brassus. Noble woodwork, refined moldings, uncluttered furniture, leather armchairs, a luxurious and elegant place where the visitor can enjoy a peaceful atmosphere. This space has been designed in order to offer a real journey in the heart of the watchmaking and allow the novices and the passionate to dicover the whole Blancpain watchmaking art.